Diversity in public relations

A how to guide on writing stories about issues not discussed in the everyday PR world

When writing news articles and press releases, authors are challenged with writing the most important information first and most concisely.  This can make providing background information challenging and sometimes unnecessary.


Webster’s Dictionary defines the condition of having or being composed of different elements, while Public Relations has a slightly different definition.  In PR, diversity applies to your story.  The Society of Professional Journalists gives three elements to diversity in PR writing.  You want a diverse range of interviewees, meaning people from all different backgrounds.  You want a story that has diversity or one that is not told.  You also want a story that does not fall into the pitfalls of biases and prejudices commonly seen in other stories.

Building Background

Background can be essential for stories that your readers have minimal knowledge of.  When writing these stories, you want to scatter background in throughout the story, identifying terms the first time you mention them.  By doing this, the readers that have knowledge of the subject can just skim over the content, while readers who are unfamiliar get the information right away.

Proper Language

      Writing stories that tackle untold issues may include stories of different cultures.  When writing these stories, you need to be aware of the language you use.

For example, stories about people who celebrate the Muslim faith require specific wording. article-0-14B92A8F000005DC-164_468x331

Islam is the faith as a whole, while Muslims refer to individuals who participate in the faith.  Despite the high volume of stories that surround Muslims in the Middle East, the Islamic faith is celebrated worldwide and you should be respectful of its existence as a religion.


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